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Live odds ban debate exposes sport and gambling’s uncomfortable mutual dependency | - forumbloggen

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· Logos of betting companies and the odds on sporting outcomes are now impossible to avoid, at the ground or on TV.
Yet viewers are exposed to all manner of advertising and promotional messages extolling the dubious-but-seductive virtues of alcohol, fatty foods and sugary drinks.
In 2018, the Gillard government thanks to the barefaced over-reach of Tom Waterhouse and Channel Nine.
Federal, state and territory governments have a new National Consumer Protection Framework to help online problem gamblers.
This move from sports, media corporations and betting companies.
In doing so, they have exposed the ethically questionable foundations of their multiple mutual dependencies.
There has been betting and wagering on sport as long as someone kept the score.
Variously, the practice has been banned, regulated, and taxed.
It can be respectable, as in the case of a Melbourne Cup flutter; dodgy, when it involves unlicensed SP betting; and downright criminal, especially when syndicates manipulate results during betting plunges.
But what is unprecedented about gambling on sport today is its.
Where once the logos of betting companies and the odds on sporting outcomes could be largely confined to those interested in such things, they are now impossible to avoid.
TV screens in and outside those stadiums promote gambling, as do streetscapes and other media.
A specific set of developments placed gambling at the heart of contemporary sport and media.
As sport became industrial and commercial in the 20th century, it had a clear interest in doing more than play the role of host to the gambling parasite.
By progressively european football betting forum sponsorship by and of gambling into its business model, professional sport made itself more attractive to its main paymaster — the media, especially TV.
Just as sport had become deeply dependent on the media by selling its broadcast rights european football betting forum an ever more escalating cost, TV needed sport to attract advertising, sponsorship and subscription european football betting forum />Pay-TV wrested a good deal of premium sport from commercial free-to-air TV which had previously seized it from public-service TV.
It was prevented from monopolising it only by government intervention in the market through the.
But as the proliferation of channels and digital platforms like Netflix fragmented free-to-air audiences and undermined broadcast pay-TV subscriber bases, sport became even more important as media content.
This has intensified sport and media reliance on gambling revenue — and so on.
There is no end to this logic of accumulation from the viewpoint of those who benefit from it.
The sport-media-gambling triumvirate will push european football betting forum to its limits.
Mandatory mantras tosqueezed in at the end of cleverly targeted messages, are ritual box-ticking gestures at their ineffective worst.
Industry bodies like the recently foundedled by former federal Labor european football betting forum Stephen Conroy, offer limited concessions while trying to consolidate their prime position.
I heard a about sport-related gambling when researching the place of sport in the lives of residents of greater western European football betting forum />Several people I interviewed raised it unprompted european football betting forum a topic of concern.
It is ironic that at a time when the federal government is trying to restrict the advertising of gambling during sport on TV, it is simultaneously trying to assert its vision of.
They appreciate that many young men like to see themselves as larrikins who laugh off attempts by social engineers to control them.
So, they click the following article their advertisements and promotional videos with the intoxicating flavour of youthful resistance.
A sportsbet ad: The children who are repetitively exposed european football betting forum those same messages will not have missed the invitation, when their time comes, to join this expensive club for irreverent smart alecs.
Knowing that association with sport clubs is widely celebrated in Australia, in a perverse distortion of sport club identification online sport betting agencies present signing on with them as membership.
In a rearguard action against tightening controls on gambling during sport broadcasts, sports with billion-dollar turnovers as the sacrificial Australia Day lamb if their earnings are curtailed.
But there is little appreciation of the damage done to those same communities when wages, rent and food are charred on the problem gambling BBQ.
They do not seem concerned that their actions will help produce more narratives of the human troubles and tragedies of too many gamblers.
But they, too, have a major presence there through their own websites, Facebook pages and Twitter handles.
TV may be easier to regulate than some other media, but it is still the.
It is the most important place to start when controlling the advertising of gambling through sport, but it is not the end game.
A more comprehensive system of gambling advertising control across media is imperative to prevent current and future generations seeing sport as a medium for gambling.
Previously published by Academic rigour, journalistic flair.
His most recent authored books are Global Media Sport: Flows, Forms and Futures Bloomsbury Academic, 2011 and Sport Beyond Television: The Internet, Digital Media and the Rise of Networked Media Sport with Brett Hutchins, Routledge, 2012.
Osignerade texter, som artikel- och recensionsintroduktioner, är skrivna av redaktören och kan fritt reproduceras eller citeras med angivande av källan.



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